December 13, 2019


PASAY, PHILIPPINES – To end an almost 3-mo campaign, the world’s largest and fastest growing gym franchise, Anytime Fitness, throws their biggest Battle of the Purple Warriors event to date. Held last December 07, 2019 at the Music Hall, SM Mall of Asia, the annual Battle of the Purple Warriors gathered six contending teams from different Anytime Fitness branches across the country. 

Battle of the Purple Warriors
An inter-club competition facilitated by Anytime Fitness, Battle of the Purple Warriors is a one-day event dedicated for the toughest members and coaches vying for the top honor. This year, six qualifying teams from AF Ecoland, AF Santa Rosa, AF Bacoor, AF Shaw Boulevard, AF Maginhawa, AF Cubao, battled it out in an exciting series of challenges and obstacles ending in a bittersweet final round.


Search for the Purple Champion
As the “fastest-growing fitness franchise of all time” on a global scale, Anytime Fitness always stays true to its brand values – to provide a safe space where everyone can be themselves without any judgments, intimidation, or discrimination. With over 4,000 gyms spanning six continents and well-maintained facilities which feature top-quality exercise equipment, the fitness behemoth has recently launched ‘The Search for the Purple Champion,’ a movement that aims to spark inspiration through fitness stories from Anytime Fitness’ club members.

During the event, Anytime Fitness revealed their ultimate Purple Champion alongside the winning team for this year’s Battle of the Purple Warriors. 

Anytime Fitness Asia’s Chairman, Maurice Levine, who was also present during the event mentioned how important it is for the brand to cultivate this kind of culture. “Truly, teamwork makes the dream work. Our customers are our top priority, and same goes for our staff and members. I hope that the annual Battle of the Purple Warriors continue to inspire our club members and coaches. You are our backbone! Let’s continue to make Anytime Fitness a fun and friendly environment for everyone,” adds Maurice. 

The Battle of the Purple Warriors and Search for the Purple Champion was presented by My Daily Collagen, in cooperation with Huawei, Hoka One One, The Finix Corporation, Lightwater, and Red Planet Hotels. 

For more details, visit www.anytimefitness.ph and Anytime Fitness Philippines on Facebook.



Maurice Levine Profile 

Anytime Fitness Asia

Maurice Levine is a subject matter expert on franchising and entrepreneurship who has been living, operating, and leading in various countries and executive positions in Australasia for over three decades.

He opened his first Anytime Fitness gym in October 2013 and began franchising in February 2014. In less than three years, he has grown the franchise across six countries and over 150 territories. Under his helm, Anytime Fitness has become the number one gym operator by number of outlets in Asia, and is also the first and only US fitness franchise licensed in China. The brand is recognized in the region with an unprecedented Franchise of the Year and International Franchise of the Year two years in a row, as well as fastest-growing SME and a People’s Choice award.

Globally, Anytime Fitness has been ranked the Number One Global Franchise by Entrepreneur Magazine two years in a row, beating franchise icons such as McDonald’s 7-Eleven, KFC, and Pizza Hut.

Prior to Anytime Fitness, Maurice was the CEO and founder of Gold Buyers, where he established and built a retail brand with over 60 stores across Asia in just five years. A native New Yorker, he is a Westinghouse Science Award recipient and a New York University alumnus. Just recently, he won the JLL Expatriate Executive of the Year and the Circle of Excellence Award at the Asia CEO Awards 2019.



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