SM City Sta. Rosa, Laguna – Honda Philippines, Inc. (HPI) recently held the public launching of the Honda BeAT-Fi eSP series at SM City Sta. Rosa in Laguna. The 3-day event was filled with exciting activities including riding lessons and test rides of motorcycles in Honda’s line-up. This activity was facilitated by accredited Honda Safety riding instructors, using the Japanese firm’s latest offering, the Honda BeAT Fi together with the Click 125i and the Zoomer –X. The exciting games for the Honda Riders, and dance showdown competition added a flavor of fun which entertained mall-goers. A local launch of the new Honda BeAT –Fi eSP series was hosted by “Papa Dan of Brgy. LS FM”, together with HPI Motorcycle Sales Coordinator Pearl Cerrudo. Everyone thought the night is over, until Callalily entered the scene and performed for the crowd. They also had a mall display with the efforts of HPI Partner Dealers: Honda Prestige Traders Inc. ,Motortrade Topline, Inc. and Desmark Corp. HPI plans to conduct similar exhibits in various malls nationwide.