Yamaha Motor Philippines, Inc. returns bigger than ever in the 10th IR Bikefest held at the World Trade Center. In this year’s edition, attendees get to see the REV HALL, a Gallery of Ingenuity by Yamaha. The exhibit pays tribute to the consistent evolution of Yamaha products that have gone numerous advancements to give the customers quality beyond their expectations. The growth of these products through the years has been influenced, almost entirely, by the customers. The company prides itself in developing a close relationship with its patrons and takes their preferences and suggestions to heart. Through the years as each generation has changed its outlook, Yamaha has constantly ridden the tide and provided a unique and incomparable riding experience.
This continuous change can also be seen in the physical aspect of the exhibit. The gala was designed under a “BooM” concept which is a highly flexible design that allows multiple forms of arrangements that highlights each product uniquely. This was first seen in the Tokyo Motor show last year and this global style of Yamaha will be experience by Filipino’s up close.
The lineups featured this year are the AT category with the Mio i 125, the Mio Soul i 125, the Mio MXi 125, and the Mio Sporty. The blazing speedsters in the R-Series with the YZF-R15, YZF-R3, and YZF-R1. The sizzling style of the Street Category with the All New SZ and the FZi. A magnificent showing of the Moped category with the Vega Force i and the Sniper 150 Mxi. The pure power of the Big Bike category with the MT-09, Super Tenere, and Bolt. The Max Series featuring the T-Max and the N-MAX. The Yamaha exclusive Leaning Multi-Wheel (LMW) tech in the Yamaha Tricity. And for the first time on display are the side by side UTV YXZ1000R, the MT-07 showing a darker side of Japan, and the 03-Gen that unifies racing style and technological superiority.
In addition to all this is the collaboration between Yamaha Motor Philippines and Yamaha Music with captivating performances from Yuki Shimada and Mike Chan and the Anthem.
Yamaha has a long history as a company with multiple facets of function that allows it to have a very wide range of products and services. The brand is largely known for the development of Motorcycles and Musical equipment just to name a few. Yamaha was not established until 1887 but Yamaha Motor Company would not be established until 1955. During the years before it manufactured motorcycles, the company thrived in creating piano and reed organs but it would a new dimension to its business after World War 2.
Using the remains of the company’s war time production, then President Genichi Kawakami developed the first Yamaha Motorcycle in 1954, the YA-1 that is also called the “red dragonfly”. The success of that unit led to the creation of Yamaha Motor Co., ltd. Since then, both brands have taken separate paths but remain united in the foundations of the company’s founding philosophies.
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