Photos by Kit Elton Pilla
As a brand that aims to be a partner to every individual who strives to shape his own destiny and of the world, Suzuki Philippines Inc. showcased young people who excel in their respective crafts in its “Drivers of Tomorrow” themed booth at the recently-concluded 6th Philippine International Motor Show (PIMS) at the World Trade Center in Pasay City.
The pioneer manufacturer of compact vehicles in the country offered five days of great experience for its booth visitors with the amazing automobile displays, loads of prizes, fun activities, and all-day festivities it has prepared, plus the chance to score free tickets to the upcoming AFF Suzuki Cup 2016 at the booth.
One of the commitments of Suzuki Philippines is to continuously create and innovate its products based on its customers’ needs, now and in the future. This year, Suzuki centered its booth concept and activities on steering the vision of the future. Foremost among its exhibits were the Suzuki Celerio CVT which emerged top-notcher at the Department of Energy’s Fuel Economy Run 2016 (Overall Gasoline Category), the all-new Ciaz GLX which bagged the Best Fuel Rating in the Sedan/Gasoline Category in the same Fuel Eco Run, the newly-modified Ertiga, the Suzuki Swift 1.2, and the all-time favorite Suzuki Jimny. Guests also had the opportunity to see the New Suzuki Super Carry that will be officially launched in October.
The Suzuki booth had daily themed shows, starting with Driving the Future of Arts with Spoken Word Artist Juan Miguel Severo; Driving the Future of Dance with grand winner of “Pilipinas Got Talent” season 5, Power Duo; Driving the Future of Fashion with bridal and luxe wear designer Yeye Pantaleon; Driving the Future of Music with The Bloomfields; Driving the Future of Sports and other surprise guests.
One of the crowning points of the Suzuki exhibition at PIMS was the giving away of free tickets to the AFF Suzuki Cup 2016 so fans can get a chance to see the Philippine Men’s National Football Team play live at the Philippine Sports Stadium during the tournament. The team, also known as the Azkals, who are driving the future of sports, represents the country in the AFF Suzuki Cup which the Philippines will co-host for the first time this year, starting with the Group rounds in November, and on to the final rounds in December. The AFF Suzuki Cup is a football competition organized by the ASEAN Football Federation (AFF). Suzuki has been the title sponsor of this biennial tournament since 2008.
Apart from the celebrity guests, freebies and games, the booth also showcased Team Suzuki Philippines’ stunning modified Suzuki vehicles. Team Suzuki Philippines is an organization comprised of passionate Suzuki car owners, who will put on display their revamped, well-loved vehicles whose designs also reflect the “Drivers of Tomorrow” theme.
Shuzo Hoshikura, General Manager of Suzuki Philippines for Automobile, shared his excitement for this year’s International Motor Show. “We have many reasons to be enthusiastic about our participation in the Philippine International Motor Show this year, and we can even say this is our best and biggest exhibit so far. Not only did we displayed our latest innovative models there; we are, more importantly, letting tomorrow’s achievers take center stage with our theme, ‘Drivers of Tomorrow’,” Mr. Hoshikura shares. “Our full support also goes to PIMS, as this annual event is a nod to the development of the automotive industry,” he continues.
The 6th Philippine International Motor Show (PIMS) was organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) to bring together the country’s leading motoring industry players to show off their latest vehicle releases, services and cutting-edge technologies.
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