Suzuki Philippines Incorporated (SPH) zooms into 2016 with an upbeat outlook, as it announced today an overall robust 2015 performance, achieving its highest record sales of 10,000 units with 52% year-over-year sales growth, massive increase in visibility and market share, and aggressive network expansion, as well as bagging several awards for its vehicles. This cements the company’s position as one of Philippines’ best performing car brands in terms of year-on-year growth.
Almost half (46%) of total 2015 sales was contributed by the Subcompact and Mini Subcompact Category comprised of Suzuki Swift 1.2, Suzuki Celerio, and the Suzuki Alto. These models embody the Suzuki automotive philosophy: sleek and stylish, with powerful engines at the core. Innovative design and fuel-efficiency features also hike up the popularity of these mini cars.
The seven-seater compact MPV Suzuki Ertiga, on the other hand, pitched in 30% to the total 2015 sales figures of Suzuki Philippines. This powerful, cost-efficient car option for the whole family boasts of folding rear seats, which can easily accommodate large objects that cannot fit in a regular sedan.
Suzuki Philippines expects to repeat or even outperform its impressive 2015 performance in 2016, with strategic marketing and sales activity implementations already in the pipeline. Numerous dealership inaugurations nationwide and new car launches are on its 2016 calendar as early as now, starting with the most-awaited debut of the all-new Suzuki Ciaz sedan.
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