Photos by Kit Elton Pilla
Suzuki is raising the bar once again as it presents a dealer convention like no other at the luxurious Conrad Manila in celebration of a very successful year in harmony with the very strong relationship that the motorcycle giant has with its partners.
The event is more than a convention as it presents the whole event in a musical revelry aptly called as the Suzuki Live! – a first in Suzuki history. Suzuki Live! kicked-off with an astounding song number led by the very energetic President of Suzuki Philippines, Mr. Hiroshi Suzuki joined by the General Manager for Motorcycle Division Sales and Marketing Mr. Jun Bulot. Suzuki Philippines Managing Director Mr. Norminio Mojica Director for Manufacturing and Engineering Division Mr. Atsushi Koizumi, General Manager for Production Department Mr. Hiroaki Muto and Assistant Gen. Manager for Production Admin Department Mr. Ruben Tamayo also gamely participated at the opening together with the rest of the team Suzuki Family.
Introducing the latest and one of the biggest news of the night is the brand’s campaign for the young generation. Suzuki acknowledges that millennials love to innovate and are always in the zone seeking for new adventures, image and style that will bring out the best in them. With this, Suzuki took the initiative to ride on the exciting journey of the young generation and align its product to their vibrant life. The idea is to attend to the young generation’s various activities and present a perfect motorcycle companion that they can be with anuman ang trip nila o saan man nila trip pumunta thus the campaign title – Para sa Lahat ng Trip Mo. Joining Team Suzuki in this campaign are the hottest young icons of the Filipino youth – Liza Soberano and Enrique Gil.
Suzuki brings a new definition to urban riding by taking the internationally renowned Burgman 200 ABS to the local streets. The Burgman 200 ABS is a global maxi scooter which promised to give every rider’s luxury and convenience in maneuvering inside and outside the city. Special guests from Suzuki Motors Corporation Mr. Yohei Shinozaki and Mr. Kohei Yahata flew directly from the brand’s headquarters in Japan to witness the event
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