Suzuki shines the brightest during the 12th Inside Racing Bike Festival and Tradeshow (IRBFXII) with its beaming booth aptly called as the Suzuki Twin Pillar Hub featuring the Japanese giant’s frontrunner products on display at the World Trade Center Manila. A highly-anticipated destination at the annual 100% motorcycle tradeshow, Suzuki ensured that it will stand out the most with the presence of the country’s brightest stars for the spectators to see.
The design concept of this year’s booth is built on the foundation of the Suzuki Next 100 campaign serving as its pillars. The Suzuki Next 100 Campaign signifies the brand’s promise to guide each customer toward a beautifully satisfying future in comfort following its signature Japanese precision technology in the next 100 years. The Twin in Suzuki Twin Pillar Hub indicates Suzuki’s alliance with its riders, a partnership that puts its customers first in crafting forms of mobility that will perfectly fit their lifestyles.
On display is The Royal Arrival of the much-awaited Raider R150 Fuel Injection and Carburetor models. Also showcased are the handsome looking Raider R150 Summit 2018’s custom-bike contest and Pimp My Raider participants. The best hit Smash 115 is also on display in matte black and fashion colors. Suzuki also takes its customers to the future offering the visitors with the Suzuki VR Experience to enjoy and own the racetrack with the GSX-R1000R. Suzuki’s signature GSX technology on the other hand can be seen through the Suzuki GSX-Series display with the GSX-S1000F, GSX-S150, GSX-R150 and the latest Gixxer Fi. Completing its line-up of powerhouse products is its ultimate adventure bike – the V-Strom 1000XT. All of these products are designed to be the rider’s life partners like a twin whom you can be with para sa kahit ano pang trip mo o kahit saan pang trip mo.
Suzuki’s booth is a sight to see with a mesmerizing laser lights show leaving the audience in awe. It is complimented by the presence of this generation’s hottest celebrities being led by Team Suzuki’s Liza Soberano and Enrique Gil who shared the fun of the latest dance craze – Suzuki, Para sa Lahat ng Trip Mo Dance Challenge of which the crowd gamely danced on. Adding glitter to the event are the talented and beautiful actress/scriptwriter/film director Bela Padilla, the stunning, sexy and witty Valeen Montenegro, the hottest calendar girl and cosplay princess Myrtle Sarrosa, the Pinoy HipHop Icon Ex-Battalion and the Millenial Trio JBK. DJ and singer Joyce Pring, Youtube sensation Ashley Rivera aka Petra Mahalimuyak and renowned DJs Nicole Hyala and Chris Tsuper hosted the Suzuki Twin Pillar Hub at the 3-day affair.
The brand also presents how it will come to the country’s motorsport in full force with the introduction of Team Suzuki Racing composed of Team Suzuki-VMAN Racing Team for circuit racing made of frontrunners April King Mascardo and Eane Jaye Sobretodo and promising riders Mark Djereck Ondillo and Dan Carlo Alvarado with Team Manager Manuel Chien and mechanic John Ibasco. In partnership with Wheeltek led by the VP for Sales and Marketing Roscoe Odulio is Wheeltek-Suzuki Motocross Team’s Clifford “Ompong” Legaspi Gabriel II. Completing the pool is Jacq Buncio for the Suzuki-Wheeltek Racing Team who will be competing in the country’s Superbike series.
Booth visitors are treated with fun games and souvenirs as well as photo op with the Suzuki Ladies. Riders are encouraged to share cash donation for the One Suzuki for Marawi Campaign which aims to support the ABS-CBN Lingkod Kapamilya, Inc.’s activities to fast rehabilitate Marawi. A test ride of the Suzuki Raider R150 Fi, GSX-R150 and Smash 115 is offered at the common test ride area outside the World Trade Center halls.
On the third and final day, Team Suzuki brings its dealers’ Branch Managers to have the Suzuki Twin Pillar Hub experience. Suzuki President Mr. Hiroshi Suzuki of course offered his signature song and dance number to the delight of the audience. Managing Director and Treasurer Mr. Norminio Mojica, Motorcycle Division Sales and Marketing General Manager Mr. Jun Bulot and Marketing Manager Mr. Monch Bontogon are also present alongside the full force of Team Suzuki Philippines.