Leading compact car manufacturer Suzuki Philippines (SPH) posted a record-breaking 37% year-on-year (YoY) growth as they wrapped up a fruitful year marked by timely product launches, new dealership inaugurations, and other events which have brought the products closer to Filipinos’ hearts.
From teasers that gave a preview of the all-new sedan Ciaz to the first-ever media and bankers’ test drive which showcased the subcompact sedan’s road-handling excellence, Suzuki was able to connect to a wider set of audience through strengthened marketing efforts in 2016.
Aside from product portfolio additions – which include the Euro 4 compliant Super Carry – SPH mounted cross-country Auto Festival, test drive activities, and participated in last year’s Philippine International Motor Show (PIMS) where Suzuki’s lineup of best-selling vehicles were displayed to better reach car aficionados and customers.
Through its successful claim as title sponsor of last year’s AFF Suzuki Cup, Suzuki was able to showcase beloved brands headed by the AFF-dressed Swift and all-new Ciaz and Ertiga, which left tournament goers in awe.
The year also saw a number of dealership launches in line with the company’s determination to impart the Suzuki Way of Life and offer greater product and service accessibility to more Filipinos.
Among the newly-launched dealerships located in the country’s emerging markets include Suzuki Auto South Cebu, Suzuki Auto Pulilan, Suzuki Malolos Satellite, Suzuki Auto Gen San, Suzuki Auto Quezon Avenue Satellite, Suzuki Auto Sta.Rosa, Suzuki Auto Biñan, Suzuki Auto Baguio, Suzuki Auto Davao, Suzuki Auto SM Gen San Satellite, and Suzuki Auto Batangas.
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