The Philippine Chamber of Commerce and Industry (PCCI) targets to attract $20 billion of investments in the country’s top 20 tourist destinations over the next decade.
Samie Lim, PCCI Director-Tourism, Retail and Franchising, said the group is embarking on a Biztour program that aims to entice 20 million foreign and 100 million domestic tourists on the 10th year, which will generate $150 billion in tourism receipts.
Lim said that in consultation with local government units (LGUs), local PCCI chapters, and industry stakeholders, 10 out of the 40 recommended were chosen as priority destinations across the country.
These include Clark (Subic, Bataan, Zambales, Tarlac), Palawan (San Vicente, Puerto Princesa, El Nido), Bicol (Legazpi, Naga), Ilocos (Laoag, Vigan), Bohol, Iloilo/Guimaras, Dumaguete, Leyte (Tacloban), Davao/Samal Island and Cagayan de Oro/Bukidnon, he said.
Lim asked stakeholders to recommend the next 10 world-class destinations in the country.
He likewise encouraged businesses to invest in the 5As of tourism, which are arrival (air and sea transport), activities (rest, recreation, education), attractions (natural and man-made), access (infrastructure), and accommodation (hotels and restaurants).
These provide business opportunities that have ripple effects through the economy, he added.
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