Department of Trade and Inudstry (DTI) holds Pack! Pinas press conference on 16 May 2018 in Cagayan de Oro City to share importance of product packaging and how Micro Small and Medium Enterprises can improve marketability and get low costing through this packaging roadshow. (Pauline dela Cerna/PIA10 intern)
CAGAYAN DE ORO CITY – Department of Trade and Industry (DTI) Undersecretary Zenaida Maglaya shares there is a need for Micro, Small and Medium Enterprises (MSMEs) to improve packaging and labeling to make products standout in supermarket shelves.
In a press conference of Pack! Pinas, a packaging roadshow held in Cagayan de Oro City from 16-17 May 2018, Maglaya said that we have very good products, food tastes good, in fact preferable among international clientele but packaging must be improved.
With the competition right now, she explained how important packaging can be especially to MSMEs. The roadshow provides ways and means to make it less costly, she said.
About 30 exhibitors ranging from domestic and international packaging and labeling suppliers (glass, metals, plastics, composite, paper and fiber) including digital printing technologies are present in the roadshow.
MSMEs also get special deal with suppliers such as minimum order quantity (MOQ).
Further, they are also provided with free of charge plenary and breakout sessions on different types of packaging with topics appropriate for the different packaging needs of the MSMEs.
In terms of financial assistance, she said that DTI is providing Shared Service Facility (SSF) program where equipment is provided to cooperators such as schools and cooperatives to improve packaging and labeling of products.
Meanwhile, P3 program or Pondo sa Pagbabago at Pag-asenso is a lending program of DTI to MSMEs that give the lowest interest rate of 2.5% per month. MSMEs can borrow ranging from P5,000 to P100,000.
There is also a need for a change of mindset according to regional director Linda Boniao. She said that MSMEs should also understand that packaging and labeling are important not only to make your product standout but for consumers to understand your product. She said that product information which can be found in the label are mandatory requirements from the Food and Drugs Administration (FDA).
For One Town One Product (OTOP), Maglaya said that they have launched OTOP Next Generation (NextGen) to further improve existing OTOP in towns and cities nationwide. In Misamis Occidental, one OTOP that has continued to improve is the Suman sa Clarin which now earns up to P1million. According to DTI Misamis Occidental provincial caretaker Jane Marie Tabucan, they started in 2004 with only four varieties of Suman. Now it is producing 18 varieties with improved packaging.
On the other hand, Clarke Nebrao of Packaging Institute of the Philippines (PIP) shares that there are many young entrepreneurs coming out today.
Top four products from region 10 who have made a mark nationally and internationally include (1) Dragon Fruit ice cream from Ozamiz City, (2) Palapa from Iligan City, or Pater Al Kuwait (a Maranao delicacy) has become popular especially in the USA and is marked to be the next big thing, (3) Buttered cookies from Aloran, Misamis Occidental has also made it to national distribution and has reached Cebu and (4) Local Chocolate Truffles from Iligan has made a strong national distribution.
He said that these top four products have made it mainstream and created and developed by young entrepreneurs. (JMOR/PIA10)