At this point, there is no conclusive proof yet to support the thesis that an endorsement by President Duterte of one’s candidacy in the May midterm elections ensures the candidate’s election as proved by the candidacy of former special presidential assistant Christopher “Bong” Go for senator.
But having unlimited funds might be the answer, again, as proved by Go’s case who in the most recent survey is still not within the winning circle but whose standing shoot up after undertaking a massive airing of his infomercial on primetime television.
It is worth noting that per advertisement cost matrix posted on Google, a 30-seconder primetime ad on ABS-CBN costs P1.4 million. The same 30-seconder if aired on GMA costs about P250,000 only.
Noticeably, starting this month Go launched a massive and aggressive television advertising spree to prop up his sagging rating among the senatorial aspirants in the coming May elections. In the recent survey by reputable pollsters, Go’s standing rose up a bit but still far from entering the magic circle.
We all know that if there is anyone among the senatorial candidates who is identified closely with Duterte, it’s Go. Before his resignation and even after his resignation he continues to be seen accompanying the president in his various public engagements.
Every media picture or video footage of the president always shows Go at his side or at his back. But this close association of the former special assistant to the president never served his political aspiration, at least at this point, since he was not in the magic circle at the time he filed his candidacy in October, last year.
Since then his rating did not also show any drastic improvement. Not even the president’s personal and direct endorsement of his former special assistant could do magic to his political ambition.
Interestingly, Go’s infomercial depicts him as having a soft heart for the poor who could hardly seek medical attention for lack of money. It ends with Duterte himself making a pitch for Go. But all that the massive airing of this infomercial could do was push his standing a bit higher.
Truth is, at this point it could not be scientifically determined yet if Duterte’s pitch in Go’s infomercial is the reason for his rating to have moved up a bit. But many experts say that his resort to massive airing of his costly infomercial must have helped greatly in improving a bit his standing.
Whether it is Duterte’s pitch for Go or his resort to massive airing of his infomercial is the factor that’ll make him win can only be known after the May elections.
But one thing Go should be wary about. An arrogant display of power, a special pitch by Duterte for his candidacy and massive spending, may boomerang on his candidacy. He should remember the experience of presidential aspirant Manny Villar who with much arrogance announced that those who do not have at least a P1 billion political war chest should not dare seek the presidency or words to that effect.
This display of arrogance did not sit well with the electorate hence then Sen. Benigno Aquino III’s presidential win in 2010. Too much display of money may not work for a candidate such as Go for it’ll only result in the people asking where did he get his money and why can he spend money as if it is going out of fashion the next day. (email@example.com; firstname.lastname@example.org)