Blu Energy refueling stations penetrating Mindanao areas.
A NEW entrant in the fuel distribution industry has maintained its edge in the face of the dominance of giant players in the country by focusing on the local market in some parts of Mindanao.
Engr. Ronald Reyes, general manager of Blu Energy, said being a local company has its advantages as they are more familiar with their clientele and be mindful of their needs.
“We see to it that our facilities are in good condition. All our pumps are working. We ensure that there’s no run-out in our stations, and our restrooms are clean and functional,” Reyes said in an interview recently.
Aside from maintaining the functionality of the facilities in their stations across Mindanao, he said Blu Energy also put premium on their employees. “They really know how to entertain and serve our clients.”
This brand of service is what endeared Blue Energy to its growing number of clients, he added.
Reyes said the company has also launched various raffles giving away essential prizes such as a house, car, motorcycles, and other items.
To date, Blu Energy has 20 fuel refilling stations in the cities of Iligan, Davao, Cagayan de Oro, as well as in Bukidnon and the Caraga region.
The firm’s plan is to establish more branches in the western part of Mindanao, particularly in the Zamboanga peninsula, and eventually in Cebu and other areas in the Visayas region.
“We won’t stop until we have already served those who need our service. We also want to stay longer in the industry,” he said.
Reyes said they will be putting up outlets outside the major urban centers, especially in small towns.
According to its website, Blu Energy was named after the color blue which expresses trustworthiness, dependability and commitment. The integrity of the company,
products and people are the frontier of this business. The company strives to provide family-like warmth, secured with quick service.