Fashion patriarch Henry Tan (second from right) is surrounded by a younger generation, his son Fayeed and wife Kristine, during the reopening of a new revitalized Modtrade at Limketkai Mall in Cagayan de Oro City on October 27.
IT was a fusion of two Tan generations on Saturday as the iconic Modtrade outlet at Limketkai Mall was reopened.
Strategically located at the shopping mall’s first level north wing, Modtrade at Limketkai first opened its doors in 1991 as a Levi’s outlet.
In 1996, Levi’s franchisee Henry Tan decided to open his own homegrown line of everyday casual wear. Thus, Modtrade was born and existed side by side with the Levi’s outlet.
Saturday’s event was nostalgic indeed as the newly renovated Modtrade was revitalized with a new array of today’s trendy designs by a new generation – Tan’s daughter-in-law Kristine, the wife of his son Fayeed.
Where Henry Tan was dubbed as the king of local retail fashion in the past three decades or so, Kristine is the younger fresher face of the company and a willing guide to steer it to today’s trending apparel.
“We’ve reintroduced the classic shirts that Modtrade has been known for. They still retain their original design yet we’ve added certain twists to each of them to make it look more appealing to the teens, to the younger ones,” Kristine Tan said. “Thus, if you come in to our shop, there’s a shirt for the dads, for the moms and for the kids. It’s essentially for the whole family.”
Of course, there’s also a line of homegrown blouses, caps and other accessories available.
Modtrade’s name emanated from the patriarch Tan’s original assorted goods shop Modern Trading when it first opened in Cagayan de Oro in the 1970s.
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