Because they change things. They push the human race forward. While some may see them as crazy ones, we see genius – Steve Jobs
SEVEN years ago today, the first copies of Mindanao Daily News hit the streets of Cagayan de Oro and in key cities of Mindanao armed with a bold vision in mind -- to become the premier provider of quality news and information by utilizing all media platforms.
Loaded with pregnant optimism, Mindanao Daily News has indeed taken the lead in the new media revolution by helping build a strong and resilient Mindanao as an island of endless opportunities.
Consistent with its mission, MDN has embraced excellence in the way it conducts its business, products and services – all for the satisfaction of the diverse communities it serves with a heart island-wide.
With new, crisp and crystal clear clean pages, MDN today is focused on delivering reader-friendly copies, courtesy of the newly-acquired state-of-the art CTP or Computer To Printer digital printing machine.
The only one of its kind in the region so far, CTP is today’s answer to high-end quality printing. This wonder machine is time and cost-efficient unlike the traditional and outdated negative process of printing.
Digital change has indeed pierced into the very nerve of Mindanao’s leading newspaper.
The new face of MDN and the rest of its sister publications is in respond to the needs of how a printed newspaper with great journalistic tradition would appear as it were.
It has to nail down a brand that is equal to none for excellence.
For its role in nation-building, Mindanao Daily Group of Publications has to adapt to the digital revolution now moving so fast in this age of high tech gadgets.
The new twist in printing quality newspapers is aimed at engaging readers with contents designed not just for consumption, but for the fulfilling experience like no other.
A redesign project of this magnitude is unprecedented in this era of change. It is not just mere changing fonts or layout, but for achieving reader-friendly publications.
It required adjusting processes, IT infrastructure, rebridging story philosophy, skills upgrade of personnel and training to look at news differently as a multiplatform experience.
Readers are now served by MDN of what constitutes a new regional newspaper. It is not just the design that has changed, but also the approach to storytelling, basically aligned to the needs of the changing digital landscape.
Indeed, time has changed. Today’s newspapers, be it tabloid or broadsheet, uses the latest in digital technology and it seems there is no end in the innovation of things.
To go digital means embracing change and the answer to that is the breaking away from the status quo, which is basically a hard thing to do.
Digital transformation is harder than we think, but it can be done. Where ever we go today, we see people, using digital innovations. And MDN has pioneered the use of CTP in the region.
Digital has already transformed from the dial-up days to instant communication these days over Facebook, tweets and text messages.
Newspaper like the Mindanao Daily News and its sister publications has to evolve to attune itself to the changing of the times.
Because, as Steve Jobs has said, the people who are crazy enough to think they can change the world are the ones who do. Happy 7th anniversary MDN!(firstname.lastname@example.org)
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