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Marriott Hotel leads the way to boost the Halal tourism economy in the Philippines
The Manila Marriott has become the first premium hotel chain to be rated for its Halal friendly services to help accelerate the vision of Philippines to become one of the world’s preferred destinations for Muslim tourists. The five star Manila Marriott Hotel has been recognised by CrescentRating, the leading authority in Halal travel, with a rating of five for its halal friendly services and facilities. Among other Muslim friendly services, the Hotel has a Halal food section in the Marriott Café.
“Marriott Hotel Manila is excited to be a leader in promoting Halal Friendly services and offerings to the region and beyond. We look forward to extending not only our world class Filipino Hospitality to our local, regional and global customers, but also an environment of awareness, sensitivity and exemplary service expected from a multitude of discerning customers. We are thrilled to partner with The Philippine Department of Tourism (PDOT) in this important initiative”. Bruce Winton, General Manager for Marriott Manila said.
Fazal Bahardeen, CEO of CrescentRating, said “We are delighted to welcome a prestigious brand such as Marriott as a member of Crescent Rated Hotels. “Marriott are leading the drive from the front and more Hotels will be granted a Crescent Rating in the Philippines soon.” “We predict that this commitment by Marriott will be worth millions of dollars to the local economy over the next few years and will drive visitor arrivals to the country.”
Tourism Philippines said this new drive to attract inbound Muslim touristsformed a key strand on its long-term strategy to maximizeits economic growth in the halal tourism industry. Secretary Ramon R. Jimenez, Jr. of the Philippine Department of Tourism (PDoT), said: “Our Philippine Halal Tourism project has been successful in generating awareness and creating a Halal consciousness among the Filipino people. We have finally broken real ground and set very realistic targets to begin the important work of making Halal a real industry in the Philippines.
