A. Tung Chingco Manufacturing Corporation (ATC) brings to the south its beloved Ligo Sardine products through “Kaon Ta’g Ligo, Davao!” event.
Ligo Sardines brand ambassador Tom Rodriguez.
Ligo showcased the culinary versatility of sardines as well as the heritage of the beloved brand in their latest regional event. Davaoeños got to experience special preparations of the canned household staple as A. Tung Chingco Corporation (ATC) presented “Kaon Ta’g Ligo, Davao.”
Guests had their fill of Ligo Sardine-infused dishes highlighted by the popular local dish, Odong, with lemon and dill. There was also sardines skillet with mozzarella cheese, alongside a hearty serving of fillet of pompano.
ATC’s new generation of leaders, siblings Mikko Tung, Vice President of Production; Mark Tung, Vice President of Sales; and Macky Tung, Advertising Manager shared their appreciation for Ligo’s stronger performance in the region.
“We are excited that more Mindanaoans are discovering the delicious taste of our Ligo Sardines and other products. Because of their warm reception to the recent #LigoLami campaign, our brand was able to expand its presence and market share, following decades of memorable dining moments with Filipinos nationwide,” said Mikko Tung.
Earlier this year, the “Maka-higugma Nga Lami” Ligo commercial featuring brand ambassador Tom Rodriguez took over the Mindanao online sphere. Since its launch, the video has generated more than 750,000 of combined views, reactions, and comments on social media. Individuals, students, bands, and choir groups alike shared their love for Ligo and the online video. Their own playful TVC parodies and musical covers further pushed the campaign’s success in the region.
Ligo has been in the Philippines since 1954 and is committed to nourishing the lives of Filipinos by offering quality and affordable food products. “It’s a great time to boost our performance in Mindanao. Rest assured that we will continue to reveal new and exciting plans for our customers in the south,” added Tung.
For more details on Ligo products and easy recipes, visit ligo.com.ph. Check out their latest posts at facebook.com/ligo.philippines and @ligosardinesph on Instagram.
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