Global cleaning technology and solutions leader Kärcher recently inaugurated its first service center and showroom in the Philippines, as part of efforts to bring the innovative products closer to Filipinos.
Located in Sucat, Parañaque, the new Kärcher Center serves as a showroom where visitors can view and buy the company’s latest products. Customers and potential business clients can also personally experience the products or see how they work through a demonstration by professionals. In addition, the center also functions as the business and service center for Filipino customers for both the Home & Garden as well as the Professional product lines.
“Our new flagship Kärcher Center will definitely help develop our commitment to bring the right cleaning solution to every Filipino customer. With the brand new showroom and service center, local customers can now expect full and immediate support from us ─ from simply inquiring about our products to actually seeing and using the products in action for a test run,” said Kärcher Philippines Country Manager Zurich Fernandez.
The opening of the Kärcher Center is a sign of the budding German interest in setting up business in the Philippines. “The Philippines is an economic powerhouse in the Southeast region, and together with its English-speaking population, it is no wonder that German firms are confident in expanding in the country. I’m very excited that a company as huge as Kärcher is now here. It will not only bring world-class cleaning technologies for Filipinos but also help both nations’ economies in creating job opportunities,” said Dr. Andree Buhl, Economic and Commercial Counsellor of the German Embassy in Manila.
The same sentiments were shared by Parañaque Vice Mayor Jose Enrico Golez, who wished that the city’s ongoing partnership with Kärcher will lead to more opportunities for growth. “On behalf of the city, I am very happy that we have new investors here in Parañaque. Germany has a longstanding relationship with the Philippines that I’m not surprised a great German company has invested here. We hope that this is the start of a very good relationship with Kärcher, which will contribute to further economic growth in the Philippines.”
Kärcher’s decision to complement the online shopping trend by opening a physical showroom is a testament to its commitment to show customers that cleaning is a process. “By having a brick-and-mortar-store, we can teach our customers the right process. We can offer them advice and practical learning through our professionals. At the same time, it gives us the opportunity to know our customers better by way of face-to-face interactions,” Fernandez added.
The new Kärcher Center is just part of the company’s ongoing initiatives in the Philippines. Earlier this year, it restored the People Power Monument along EDSA, and last December, refurbished the Rizal Monument in Luneta Park. Both of these are under the “Kärcher Cleans the World” campaign that aims to help preserve national and historic landmark across the world.
Kärcher Center Manila is located at ECH Plaza Bay 5-7 No. 8006 San Antonio, Parañaque City. Also present in its inauguration were Peter Kompalla, Executive Director of the German-Philippine Chamber of Commerce and Industry, Klaus Puehmeyer, Kärcher ASEAN Regional President, and Markus Asch, Kärcher Deputy CEO. For more information, visit www.karcher.com.ph and facebook.com/karcher.inc/.
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