By Jasper Marie Oblina-RucatCAGAYAN DE ORO CITY — The Department of Trade and Industry (DTI) region 10 opens its annual regional trade fair dubbed ‘Kahimunan 2016’ at SM Cagayan de Oro City on 19 August 2016 and will run up to the 29th as part of the major activities for City Fiesta dubbed ‘Higalaay.’
DTI Assistant Secretary for Regional Operations Group Blesila A. Lantayona says Kahimunan showcases the abundance of Northern Mindanao featuring its five provinces.
DTI’s mandate from President Rodrigo Duterte she said to help the micro, small and medium enterprises (MSMEs) and ensure that there is no corruption. In fact, the new DTI Secretary Ramon Lopez is not new to the industry. Lantayona said the Secretary is affiliated with Philippine Center for Entrepreneurship, Go Negosyo, having a big heart for small business.
Most of Kahimunan MSME exhibitors are recipient of Shared Service Facility (SSF) project of DTI. SSF aims for MSME’s better access to technology and equipment to achieve competitiveness.
Successful SSF stories of region 10 include Misamis Oriental Multi Fiber Cluster as beneficiary of nine units heavy duty high speed sewing machine turned over to its members. Since then, production of quality Sinamay handbags have tripled and sales doubled resulting to more market options locally and abroad.
Hineleban Coffee of Malaybalay in Bukidnon produces Robusta and Arabica coffee were provided with roaster, grinder and sealer.
Also, winner for best SSF project nationwide was the coco sugar product of Linabu Multi-Purpose Cooperative (LAMPCO) in Balingasag Misamis Oriental. They were provided with Pulveriser equipment to eliminate the problem of granules. Now, LAMPCO produces coco sugar with finest quality and has become pride of Northern Mindanao.
Meanwhile, Fabrication Laboratory (FABLAB) in Mindanao State University – Iligan Institute Technology (MSU –IIT) has just launched and is open to students, entrepreneur to help transform their ideas to designs to prototypes. This will help execute ideas and see them before going full blast in the market.
Also, Northern Mindanao Food Innovation Center in Cagayan de Oro City located at Mindanao University of Science and Technology (MUST) is a technology hub of research and development and support service to food industry in Northern Mindanao.
Northern Mindanao according to Lantayona has maximized collaboration. Further, product development, need of trade fairs are strategies to ensure MSMEs have avenues to promote their products, face to face meetings with clients, learn current markets and opportunities and generate sales.
She said they are also promoting e-commerce and to take advantage of millenials and ICT in promoting these products.
Lastly, she said important for an entrepreneur is ease of doing business and Cagayan de Oro is one of pilot areas for ease of doing business. (JMOR/PIA10)
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