Isuzu Philippines Corporation (IPC) has increased its sales volume by more than half during the first six years of 2015, compared to the same period last year.
Based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation (IPC) has enjoyed a 58.2-percent sales growth for the first half of 2015 after selling 10,169 units in the first six months of 2015 as against the 6,429 unitsfor the same period in 2014.The said figures placed IPC in the fourth place among local automotive manufacturers with 7.1-percent of the market share.
Isuzu’s sales performance can be attributed to the success of the newly-introduced Isuzu mu-X. Launched September last year, the mu-X has sold 4,819 units from January to June of 2015, which is 47.38-percent of the Isuzu’s total volume sales on the said duration.
Further, the said figures showed that the Filipinos continue to prefer IPC’s N-Series truck in the commercial vehicle category. Isuzu’s NHR and NKR light commercial trucks boosted its sales year-to-date (YTD) with 1,389 units sold in 2015 versus 1,010 units in 2014. The figure shows a 37.5-percent gain.
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