Now on its seventh leg this year, Isuzu Philippines Corporation (IPC) displays its best-selling truck line-up in its local dealership in Urdaneta, Pangasinan on October 6-10, 2015. The truck fest series, which started last May 28 in Metro Manila, has been to different cities nationwide – Manila, Cebu, Iloilo, Batangas, Tuguegarao, Cagayan De Oro before heading to Pangasinan.
In Region I, where Pangasinan is located, Isuzu dominates the light-duty truck segment with the Isuzu NHR being their top choice. The Isuzu NHR – dubbed as ‘profit partner,’ is perfect in the area as it is home to numerous fishing farms and agri-businesses that utilize the trucks for the delivery of their goods.
“The province itself has so much potential and because of its large area, we already have, not just one but two sales offices in the area – one in Urdaneta and the other in Dagupan. The local market here goes all the way to La Union and Ilocos – and it caters from the big fishing companies to the small scale farmers,” said IPC President Hajime Koso.
Earlier this year, Isuzu stated that part of their 2015 target is to sell 4,000 units of trucks and that they are hoping that through this event it can be easily attainable. “Aside from bringing our trucks closer to customers, we are also making sure that we have enough stocks to support the growing demand. The hilippines is at a developing stage, an as a true truck manufacturer we need to keep up with the phase.” Koso adds.
Apart from the display, IPC also treats all registered customers with cash discounts, P10,000 worth of parts coupons, and free LTO registration upon purchase of any Isuzu trucks within the covered period.
After Pangasinan, the 2015 Truck Fest will return to NCR for its metro display schedule: On October 20-25 the display will be at Isuzu EDSA, November 2-7 at Isuzu Makati, November 11-17 in Pasig and lastly on November 16-21 at Isuzu Manila. For more details log on to www.isuzuphil.com.
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