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Isuzu 4×4 Xtreme Xperience Goes to Cebu
Isuzu Philippines Corporation rolls out its "Isuzu 4x4 Xtreme Xperience" at the open parking area of SM City Cebu's north wing.
Isuzu's 4x4 event makes a return engagement after Isuzu 4x4 Action Playground was last held in Cagayan de Oro in 2017. This time, the "Isuzu 4x4 Xtreme Xperience" has been expanded to include more fun and engaging activities for all members of the family and for owners and drivers of the iconic mu-X and D-Max brands, the "Isuzu 4x4 Xtreme Xperience" now included not only the chance to view the accessorized versions of these durable light commercial vehicles powered by the new RZ4E engine, but to even test drive the mu-X RZ4E 4x2 AT.
The highlight of the weekend was the 4x4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers experienced riding a 3.0-liter D-Max 4x4 pickups up and down a two-story-high steep narrow metal ramp.
The "Isuzu 4x4 Xtreme Xperience" also offered numerous games and activities for visitors who sign up for the 15 stations of the "Consumer Journey", which included: Drift karting; photobooth; kids' activity area; all-terrain display; parts, accessories and merchandising display; Mod hobbyist exhibit; the My Dream Isuzu Car corner, and; car club meet-ups.
Promos and discounts exclusive to the "Xtreme Xperience" were also offered during the three-day event. On August 12, special activities at the culmination of the event--the cheerdance competition finale, the awarding ceremonies for the cheerdance, fuel economy run, and the highest kilometer mileage--was be held. Isuzu mu-X ambassadress, TV actress and singer Maja Salvador and rock group UrbanDub also performed during the unveiling of the Isuzu Cebu Inc (ICI) 20th anniversary logo.
The "Isuzu 4x4 Xtreme Xperience" was organized in partnership with IPC and ICI, which comprises Isuzu Mandaue, Cebu, Talisay, and Bohol.
The Isuzu Xtreme Xperience promotes the Japanese automaker's new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts.
Ilonggos can look forward to the same excitement and fun at the Isuzu Xtreme Xperience on September 21 to 23.
This event was sponsored by Pilipinas Shell, Standard Insurance, BPI/MS Insurance Corporation, Hawk Trading, LED Works, JoyRide, Nature’s Spring, and Mapfre.
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