Honda Philippines, Inc. (HPI), the number one motorcycle manufacturer in the Philippines, brought together motorcycle enthusiasts as it unveils its new campaign of inspiring Filipinos to achieve their dreams at the Inside Racing Bike Festival, the country’s most prestigious motorcycle show, held recently at the World Trade Center in Pasay City.
Created under the theme “ONE DREAM”, this new communication campaign aims to unite all motorcycle riders to carry over the goal of uniting Filipinos by serving as a tool in helping people achieve their dream.
“Knowing that people strive to achieve their dreams and aspirations motivates Honda to continue with our efforts of helping them realize it,” said Mr. Daiki Mihara, President of HPI.
Through ONE DREAM, these efforts are reflected in Honda’s recent partnership with the Philippine Basketball Association (PBA,) the most prestigious basketball league in the Philippines, for the Commissioner’s Cup. Basketball, being a part of the Filipino culture and their love for the sports, is just one of the highlights in HPI’s nationwide campaign to reach out to more Filipinos and touch on their interests. Still, this is just a portion of Honda’s various activities for ONE DREAM that Filipinos should watch out for in the coming months.
Another highlight is the showcase of HPI’s latest collection of spectacular Honda motorcycles of various segments, including The New Honda BeAT color variants and All-New PCX150 for the Automatic (AT) segment, The New CBR150R for the high on-road sports segment, and The All-New CRF150L for the off-road sports segment.
Aside from the latest motorcycles, HPI also introduces two of its newest Big Bike models during the event, namely the CBR1000RR FIREBLADE SP and HONDA CB1100EX, to complete its lineup of Big Bikes which were first launched last December 2017.
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