Honda Philippines, Inc. (HPI,) recently held the Honda Riders Convention 2018 – Luzon Leg at Megatent, Libis, Quezon City. This is just one of the many activities Honda will hold under their new ONE DREAM campaign, which imparts the accomplishment of the Filipino’s dreams through Honda’s products.
HPI President Mr. Susumu Mitsuishi emphasized in his first riders convention the importance of riders to the success of Honda. “You are the reason why we have succeeded all these years. Honda is always inspired to create the best products and latest innovations that suit your lifestyle, so we can continue to inspire our Honda Riders like you.” Mr. Mitsuishi told the crowd of a thousand riders.
One of the highlights of the event is the launching of Honda’s latest models, which prove HPI’s commitment to continually develop and expand its roster of technology and design that suit the uniqueness of Filipinos.
The New Honda BeAT is one of Honda’s Automatic models unveiled in the event. It now comes with its stylish new stripes in nine exciting colors designed for the young and fashionable Filipino taste. Meanwhile, Honda also boasts of its All-New PCX150, its flagship Automatic model among the commuter models. It exudes class and style with its elegant and premium design while maintaining a relaxing riding condition for the rider. Honda also unveiled a new color variant from the high, on-road sports segment – The New CBR150R in Mat Gunpowder Black, which now features a new stripes design that makes it look more aggressive and speedy. And finally, another model from the off-road sports segment was also added as The All-New CRF150L was unveiled.
The ONE DREAM campaign is not only aggressive with the continuous release of new products, but also through its above-the-line activities that are set to reach more Filipinos in 2018. One of these is Honda’s partnership with Philippine Basketball Association (PBA), the country’s most prestigious basketball league. Riders even had the chance to witness the ceremonial handover of the ball signed by PBA players themselves.
With the goal to reach more Filipinos throughout the year, Honda will also hold legs of the Riders Convention in Visayas and Mindanao for the upcoming months.
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