Honda Philippines, Incorporated (HPI) recently went down south of the country to launch its popular Honda BeAT FI eSp Series scooter. The leading motorcycle manufacturer in the country recently partenered with Silliman University in Dumaguete to serve as a co-presenter of the annual Hibalag Booth Festival. This unique gathering featured various exhibits from different sectors such as farmers’ groups, business people and students in Dumaguete where they all showcased their produce, programs and policies in colourful booths.
After a rousing motorcade participated by hundreds of Honda riders, HPI gave the community and the students at Silliman University a real treat and non-stop excitement by participating in various activities. These include the Cheer Dance Competition where Honda awarded a bounty of prizes to the best cheer dance group. Honda also handed out a special award—the Mr. Hibalag BeAT—during the Mr. and Ms. Hibalag competition to the candidate who expressed the best way on how one lets his BeAT out.
And after three rip-roaring days of test-ride activities featuring Honda motorcycles, product displays and the Ultimate BeAT dance showdown that filled Silliman University with thrills and exhilaration, HPI finally unveiled the new Honda BeAT FI eSp Series scooter through a delightful, music-filled concert that featured top alternative rock band, Callalily.
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