Honda Philippines, Inc. (HPI) recently brought a splash of color to the still breezy summer in Southern Luzon as it ties up with Color Manila (CM) for one of the biggest colorful running events in the country. This followed-up the success of the first run in Clark, Pampanga last March 18 which excited around 2,000 runners.
“We want to spread the excitement and fun in different cities in the Philippines,” said Mr. Jomel Jerezo, General Manager and Department Manager of the Motorcycle Business Planning Department of HPI during the first leg in Clark. “Through this, we can relate our products to the interests of the millennials through their fun lifestyle.”
HPI sponsors five legs of the event, as with its current brand campaign ONE DREAM, Honda wants to bring the fun and youthful vibe of its most colourful Automatic (AT) model The New Honda BeAT that matches the theme of Color Manila, as well as to support the active lifestyle of Filipino millenials.
CM Paradise Run – Laguna Leg attracted around 2,000 runners who took part in the colourful fun run. It included three race distances in 3K, 5K, and 10K. The race was capped off with music from the DJ at the CM Color Festival where runners can have fun and dance while colored powders are thrown in the air.
Aside from supporting CM’s goals, HPI also advocates helping
less-privileged children achieve their dreams through the said partnership in its Manila leg. The children will have the privilege to experience the fun that any young Filipino should have along with all the participating runners. Color Manila is open to interested runners for upcoming legs, starting with the Manila leg this May 27, the Cebu leg this June, and the Cagayan de Oro leg this August.
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