Phoenix Petroleum receives the award for Outstanding Filipino Franchise (Retail-Large Scale) at the 2015 Franchise Excellence Awards held recently at the Marriott Grand Ballroom. From left are Roberto S. Claudio, Vice Chairman for International Relations, Phil. Retailers Association; Atty. Alex Cabrera, Chairman of the 2015 FEA Organizing Committee and Isla Lipana & Co.; Zenaida Cuison-Maglaya, Undersecretary of the Regional Operations Group, Department of Trade and Industry; Celina Matias, Phoenix Petroleum AVP for Brand and Marketing; Debbie Uy-Rodolfo, Phoenix Petroleum AVP for Customer Service Unit and Corporate Communications; Serge Ortiz-Luis, Honorary Chairman, Philippine Chamber of Commerce & Industry; Bing Sibal-Limcojo, CFE, PFA Vice-Chairman; and Samie Lim, CFE, PFA Chairman Emeritus.
Leading independent oil company Phoenix Petroleum Philippines was recently named the Outstanding Filipino Franchise in Retail – Large Store category, in the recent 2015 Franchise Excellence Awards (FEA).
FEA is the most distinguished award in the franchising sector, given to businesses that epitomize excellence in business growth and ethical practices. It is organized by the Philippine Franchise Association and the Department of Trade and Industry in cooperation with the Philippine Retailers Association and the Philippine Chamber of Commerce and Industry.
Phoenix Petroleum was recognized for being a successful and fast-growing homegrown company in an industry dominated by majors, serving as an inspiration that provincial brands can be national players.
From its roots in Davao City with five stations in 2005, Phoenix Petroleum has expanded nationwide to 418 retail stations, with a family of franchisees who share the company’s vision to be an indispensable partner in everyone’s journey.
“Phoenix Petroleum has always been about fueling dreams and partnerships,” said its President and CEO Dennis Uy. “This recognition makes us more inspired to spread a culture of entrepreneurship with our business partners and within the team, so that we continue to be adaptable, determined, and quick to seize opportunities.”
Since its first station, Phoenix Petroleum has grown nationwide to build a wide network of retail stations and commercial and industrial clients. Its business covers the trading of refined petroleum products and lubricants to retail and commercial channels, operation of oil depots, storage and transport services, and integrated logistic services.
Phoenix Petroleum is a publicly-listed company on the Philippine Stock Exchange since July 2007, the only oil company to do so after the Oil Deregulation Law was passed in 1998. Ranked 31st in the country’s Top 1,000 Corporations as of 2013, Phoenix Petroleum is today the leading independent and fastest-growing oil company in the Philippines.
The winners of the 2015 Franchise Excellence Awards (FEA) were recognized in formal ceremonies on Sept. 30, 2015 at the Marriott Grand Ballroom, Newport City, Manila.
FEA nominees are judged based on a comprehensive set of criteria, which include the franchise concept’s franchise program, sales and marketing program, franchising operating system, corporate social responsibility, and ethical practices and reputation. The deciding factors include the growth and financial performance and profitability of each nominee.
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