By GIL MIRANDA
The Department of Agrarian Reform in Agusan del Norte (DAR-ADN) and the Department of Trade and Industry (DTI) have combined their resources and expertise to conduct Marketing and Customer Relationship Management (CRM) seminars to two batches of farmer groups last August 10 and 12, 2016.Participants were some 55 farmers consisting of 32 agrarian reform beneficiaries (ARBs) and 23 non-agrarian reform beneficiaries from Simbalan Rubber Farmers, Inc. (SRFI) and United Farmers of Cuyago, Inc. (UFCI) of Buenavista and Jabonga towns, respectively.
DAR-AND Point Person Lucio Juni emphasized to UFCI farmers, who are into Moringa (Malunggay) Powder production, and SRFI trainees, who produce Robusta (Barako) Coffee, that the activity is an integrated support from DAR and DTI in the province to empower farmer-beneficiaries and to help their production commercially viable.
“This seminar is aimed at helping the farmer-groups in their income-generating activity that have shown success potential in the local market,”: Juni said.
DTI-CARP Resource Person Joy Ordonia stressed the importance of product enhancement, product promotion, good customer services, and basic rules in trade fair participation.
Virginia Montilla, UFCI chairperson, said some of her group’s women-members have now improved their marketing strategy and customer handling which is significant especially because some of them have been managing their own sari-sari store.
“The seminar helped our organization as it improved our relations with customers from all over the region. I thank DAR and DTI for organizing the seminar,” she added.
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