AMAD staff help promote local products to hotel and restaurant consumers in the city during a market matching on September 30, 2015.provided photo
Cagayan de Oro City--The Department of Agriculture-Regional Field Office 10 (DA-RFO 10), through the efforts of the Agribusiness and Marketing Assistance Division (AMAD), opened market opportunities for small-scale processors and producers in the region in a market matching, held on September 30, 2015, in the city.
Several local producers from three provinces in the region, namely: Misamis Oriental, Bukidnon and Lanao del Norte, got the chance to showcase their products ranging from organically grown vegetables, processed goods and other high value crops, to consumers from hotels, restaurants and other businesses in the city.
According to AMAD Corazon E. Balabat, Market Specialist III, the goal of the market matching is to promote local products by directly linking producers to potential buyers.
“Through the market matching, producers can meet buyers to increase the volume of their sales and not only limit their market to their place,” Balabat stated.
The Damilag Growers Associaton, a group of coffee growers in Manolo Fortich, was one of the local producers who benefited the said event.
Being a neophyte in the market, the market matching served as the group’s first exposure in showcasing their very own Damilag Coffee, a commodity of roasted Exelsa coffee.
Ignacia Mata, the secretary of the said group, remarked that the market matching widened their knowledge on their livelihood as they saw how their fellow producers marketed their own products.
Genevieve Cababarros, on the other hand, market manager of Doalnara Multi-purpose Cooperative, that produces organic crops, stated that the market matching also enabled them to build connections with fellow local processors for exchanging of goods and technologies.
“Nahimo sab ming buyers sa among isig ka producers (We also became buyers of our fellow producers),” Cababarros said.
AMAD is hopeful that these local producers will soon expand their market as they continue to help them promote Northern Mindanao’s own bounty. #(MCLPaylaga, DA-10 RAFIS)
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